Almost R50 million for 48 units achieved in HQ72 weekend campaign

In an exciting weekend, HQ Sandton released an exclusive 72-hour offering on 72 units at only R1 million with a reduced deposit of R10 000 – an unprecedented 48 Hospitality Studio apartments were secured equating to almost R50 million in sales!

“From a property perspective, Sandton has become the golden nugget in investing because whether you are buying to live, or buying to rent out, Sandton is still known as South Africa’s primary business and finance hub. The area is also home to all the amenities you could possibly need as well as top schools; with access to major travel routes on your doorstep. Sales at this rate are unheard of – particulary in this economic climate – and it’s safe to say that HQ Sandton is outperforming other developments in the area and fast earning it’s ‘Hot Property’ label courteousy of the Financial Mail earlier this year,” says Stefan Botha, Director of Rainmaker Marketing.

According to Botha, HQ Sandton differentiates itself from the majority of Sandton developments as 93% of all opportunities at HQ are under R2 million with almost 45% under R1,5 million. Black Brick is a successful example of a product which differentiated itself by providing studios & 1 bedrooms as its dominant unit types. Similarly, HQ Sandton has differentiated itself from the rest of the Sandton unit mixes by making 93% of their apartment mix being studio and 1 bedroom units. When comparing or weighing up pricing, most competing products in Sandton are currently starting at a price point from R1,9 million for 1 bedrooms, ranging up to 2 bed – 2 bath units starting at R2,895 million. The Terrace Sandton Gate & Black Brick have differentiated themselves by their 2 bed – 2 bath offerings. The Terrace for example, has a starting price of R2 Million and Black Brick has studios starting from R895 000 for their phase 2 offerings. Similarly, HQ Sandton has priced themselves comparatively lower to the majority of competing products within Sandton.

With estimated long-term rental yields in year one of 9% and short-term rental yields in year one of 18%, the investment opportunity speaks for itself. HQ Sandton has already set the benchmark in Sandton sales, now selling over 150 units in just 3 months.

“The response to this weekend’s HQ72 campaign was phenomenal and we can proudly say that our expectations were far surpassed. We are thrilled with the results achieved by Rainmaker Marketing who helped provide us with this opportunity to really break down the property ownership barriers by giving us the platform to offer apartments at a price-point in the Sandton property market that is unmatched anywhere else. HQ Sandton is truly a unique investment opportunity in Africa’s richest square mile. It has been designed with the latest energy efficiency standards and modern amenities for the hard-working professional,” says HQ Sandton developer, Alex Agulnik.

From a safety and security perspective, buying in Sandton is considered a sound option. Managed by the Sandton Central Management District, Sandton is a highly protected area and as the custodians of the precinct, Sandton Central Management District also ensures that businesses adhere to the restrictions on air pollution and greenhouse gases. This keeps the suburb clean and allows all those living in Sandton access to any basic services needed.

The vibrant and bustling environment of the area allows Sandton residents the perfect balance between family, work and relaxation. The City of Gold, is home to more than 15,000 millionaires; the highest concentration anywhere on the African continent, according to a recent study by AfrAsia Bank and New World Wealth. Of these rich and wealthy, most live in Sandton.

“HQ Sandton is an off-plan property investment that can save you up to R40 000 – R50 000 through savings costs on VAT, transfer duty and conveyancing costs. It’s an offering that is so attractive because so many South Africans can now afford to join the exclusive ‘Millionaires Club’ that living in Sandton has traditionally been associated with. I am exceptionally proud of my team in helping HQ Sandton achieve this truly impressive milestone of R50 million in sales in just one weekend. From conceptualising the HQ72 campaign with the developers to executing various marketing material to support the campaign and drive interest and hype, to handling the sales and securing of deposits for the units on offer – it really has been a team effort in delivering a one-stop marketing and sales solution for our client. All in all there’s no doubt this campaign was a resounding success and I’m just grateful that we had the unwaivering support and trust from the HQ Sandton team to run with this unique campaign which has fortunately paid dividends,” adds Botha.

About HQ Sandton

The newest address in the heart of Africa’s richest square mile, brought to you by an award-winning team. HQ Sandton, positioned on Katherine Street, boasts impeccable views, world-class facilities, and is in close proximity to main roads, malls, and Sandton’s business hub.

HQ Sandton offers central Sandton Studio, 1 and 2 bedroom apartments and is the ultimate investment opportunity and is the latest ‘Hot Property’, according to the Financial Mail in February 2022.

Visit www.hqsandton.co.za for more information.

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