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HQ Sandton is not only the newest and biggest residential development to call Africa’s richest square mile ‘home’, its price-point also offers the salary-earning South African an opportunity to live amongst the majority of Johannesburg’s fifteen thousand millionaires.
Sandton city centre is Africa’s richest square mile with a reputation and price tag to boot. Affordable property is not among the list of attributes the suburb is known for with many who work in South Africa’s commercial capital at head offices like Discovery, Bidvest Bank, Sasol, Ernst & Young and ENS often living in outerlying areas and commuting to work. However, with the launch of Weinprop and Forsee Properties’ latest mixed-use development near Mushroom Farm Park – change is afoot. Making its debut on the hotspot list of affordable addresses to watch, the launch of HQ Sandton that took place on Saturday, 4 December offers studio, 1 and 2-bedroom apartments from R890 000.
This attractive price tag is substantially lower than the average price point for sectional titles in neighbouring Sandown and Sandhurst that since January 2021 to date have been recorded at R1.6m and R1.7m respectively. Research shows residential demand from buyers has grown in Sandton, particularly for the career-focused crowd seeking a new ‘urbanism’ lifestyle. Where the price is right, developments geared for millennials on an upward corporate trajectory will find no shortage of market interest. The precinct is in close proximity to an estimated 100 000 job opportunities, which has significantly changed the socio-economic and demographic profile of would-be residents and earned Sandton’s affordable property sector the title of ‘one to watch’.
“Why rent when you can afford to buy?,” says Milton Weinberg, Developer of HQ Sandton. “This best sums up our intention to align Sandton living with affordability. The average studio rental in Sandton ranges from R8 000 to R10 000 a month, whereas the equivalent in HQ Sandton carries a monthly repayment of as little as R5 935 – and, we have incredible facilities in the pipeline which makes HQ Sandton an even more attractive prospect.
“We’ve simplified the entire purchasing process to ensure it’s accessible by including all the bond and transfer costs and setting the deposit at only R20,000. We know that millennials are looking for affordability, convenience and lifestyle, so this is the exact package we’ve created in an address we believe will be iconic in years to come.”
‘Outsiders’ looking to get an ‘in’ at owning a piece of Africa’s richest square mile will also have bragging rights to South Africa’s largest rooftop garden. Apart from the impressive address, the 1,292 sq metre green oasis will be the highlight of HQ Sandton with its 360-degree views of the city, 22.3 metre rooftop infinity pool, as well as iconic restaurant and bar.
More than just an aesthetically-pleasing perk for those who wish to live in Sandton’s very own Eden, this rooftop garden and leafy outlook over the neighbouring parkland also has real financial value and investment potential. Global findings show that homes with a park view command an average price premium of 34% higher than an equivalent home lacking a view. In the UK alone, property on commons or parks double in value every 10 years.
Jeff Cole, Director of Messaris Wapenaar Cole Architects adds, “HQ Sandton has been an incredibly exciting project to work on. Our concept was inspired by the natural world, community, convenience and accessibility with facilities designed in an inclusive U-shape. Each apartment within this environmentally friendly 12-storey building features functional design and open-plan interiors for ease of living that meets today’s demands. Your living headquarters will overlook the lively city scene, unique green spaces and Mushroom Farm Park. Architecturally, HQ Sandton is what the future of Sandton city will look like – modern, sustainable and the kind of place I could see becoming an iconic address.”
Preliminary findings from Rainmaker Marketing’s studies show that 65% of interested Sandton buyers are millennials between 20 to 29 years old, with a further 20% under 40. The majority are single, already live in Johannesburg and are looking for simple lock-up-and-go spaces with convenient onsite facilities such as coworking spaces, outdoor areas, a pool and a gym. In the last 12 months, Gauteng has also had the highest number of female buyers compared to other provinces, with an all-time high of 18,000 property transfers made by women in the last quarter of 2020.
This premium new Sandton address is an all-in-one package which gives purchasers access to the finest mix of lifestyle facilities. Unlike its competitors, HQ Sandton has rooftop and ground floor amenities, ranging from landscaped outdoor areas and a unique water fountain, braai areas, lounges, restaurants, bar, a deli, a state-of-the-art-gym, work pods and coworking spaces, laundry and cleaning services, 24-hour concierge, ample secure parking and 24-hour security.
HQ Sandton is also set to achieve a LEED rating, making it a globally-certified green building. Residents and investors will enjoy a more sustainable way of living with a green footprint that ensures less water and energy consumption, as well as lower CO2 emissions.
Sales are now open for HQ Sandton with a total of 778 apartments on offer with 93% of these being priced under R2 Million with a range of studios and one and two-bedroom apartments to choose from.
Visit www.hqsandton.co.za or call 087 537 0534 to register your interest.
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