Latest Posts

New cannabis bill could see construction taking the high road

The proposed amendments to the Cannabis for Private Purposes bill that seeks to further decriminalise cannabis usage and legalise South…

Read More..

Luxury vs ultra-luxury – What’s the difference?

BESPOKE LIFESTYLE: There are a number of key factors that distinguish ultra-luxury homes form the rest, not least that they’re…

Read More..

Creating sustainable growth and reducing poverty through structural transformation

Urban development domains ACRC’s analytical framework uses the concept of urban development domains to transcend both sectoral and traditional systems-based…

Read More..

A root cause of flooding in Accra: developers clogging up the city’s wetlands

Christopher Gordon, University of Ghana Ghana has six designated Ramsar sites. These are wetlands designated under the criteria of the…

Read More..

Nigerian property crime could be reduced if neighbourhoods were better designed

Adewumi Badiora, Olabisi Onabanjo University Nigeria has a very high crime rate. The Global Peace Index ranked it the world’s…

Read More..

Inner cities are growth engines attracting young homebuyers

Inner city living is boosting the city residential property market and driving urban rejuvenation Inner cities. Love them or hate…

Read More..

Kenya’s push for affordable housing is creating opportunities despite barriers

Raphael M. Kieti, University of Nairobi; Robert W. Rukwaro, University of Nairobi, and Washington H.A. Olima, University of Nairobi In…

Read More..

Heron IVC: Walking the green talk

Waterfall is closing the loop on waste Waterfall prioritises sustainability and responsible environmental stewardship as a strategic imperative, keeping the…

Read More..

22nd Aug 2022

Architect Africa Online

Africa's Leading Architecture Aggregator

Virtual technology model is set to boost marketing

Pretoria born and bred Michelle Milnes, founder and managing director of multinational agency Property Studios in the UK, has now expanded her virtual technology property marketing company to South Africa, launching an office in Pretoria.

Milnes cut her teeth in the real estate world in the UK, but two aspects of the property sector nagged at her. “First, I was shocked at how little attention was paid to marketing homes, which are the most expensive thing that most people will ever sell,” she says. “Secondly, I didn’t see any estate agents grasp the potential advances of digital media, virtual technology and creative marketing available to the property sector.”

In 2014 she set up Property Studios, offering affordable, accessible and creative marketing to the property sector through pioneering virtual technology. Today, the company boasts the largest catalogue of cutting-edge technology products enabling photo-realistic digital makeovers and renovations of property. These include 3D modelling, virtual reality tours, micro-sites and virtual staging. It can, for example, virtually complete a half-done church conversion or landscape a derelict yard.



Precise personalisation of visuals for prospective buyers drives the success of the business. “A particular space – say, a two bedroom loft apartment – appeals to a variety of prospective customers for different reasons,” she says. “A retired empty-nester couple may be interested in a stairlift and disabled access, a young creative professional may want a home office with studio space, while a couple buying their first home may want an entertainment area. We tailor each visual package accordingly, and it works.”

Her team – now 50 strong – conjures all those options. They virtually create complete developments, give homes for sale virtual makeovers, new gardens and they virtually dress show homes for some of the largest names in the UK’s property sector.

The company’s focus on virtual technology has also proved prescient as Covid-19 made virtual viewings the norm, at least for many potential buyers’ first look at a property. Live interactive viewing enables online viewers to experience the property while chatting with the agent in real time.


“South Africa faces major challenges, like the economic recovery from Covid-19 and the recent unrest,” says Milnes. “But the property sector is tremendously exciting: there’s still interest from international buyers, and semigration shows there’s huge appetite. It also feels good to be doing business in my homeland again, especially virtual technology which a strong product that’s proved itself in a market as competitive as the UK.”

The post Virtual technology model is set to boost marketing appeared first on Everything Property.

Syndicated content from Everything Property


If you find this website useful please spread the word.

Follow by Email