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2nd Sep 2022

Architect Africa Online

Africa's Leading Architecture Aggregator

Historic Morgenhof auction draws huge international interest

Investors from 13 countries are looking to bid on an historic 329-year-old wine estate in the lush Stellenbosch region of the Western Cape that will be sold at an unprecedented auction next week.

The magnificent Morgenhof winery on the slopes of the Simonsberg had an open viewing day over the weekend ahead of the live-stream virtual auction that will be held starting at noon on August 25.

High Street Auctions Director and Lead Auctioneer Joff van Reenen says the viewing – the first of two – was attended by interested buyers from South Africa and several who flew in from abroad.

“At the moment buyers from 13 countries have registered interest in bidding for the 210-hectare estate.

“The origin countries of those potential investors are South Africa, Australia, China, Germany, Belgium, Lesotho, India, Italy, France, England, Kenya, Canada and the United States.

“There are multiple potential investors from three countries, namely South Africa, England and the US.”

Van Reenen says Morgenhof is being auctioned in a South Africa first joint venture with US auction company Tranzon, with representative offices across the USA.

“Tranzon is fielding numerous inquiries from American investors very interested in buying a premium winery in South Africa. Interestingly, several of those communications have come from potential investors based in America’s premier wine-growing region, Napa Valley, in California.

“Others are from the US East Coast, the Washington DC area and from Florida.”

Van Reenen says several international buyers have confirmed that they are flying to South Africa this week to attend the second viewing day taking place at the farm over the weekend.

Viewing is strictly by appointment only.

He says the teaser video posted on social media just 12 days ago has also been viewed more than 500 000 times.

Morgenhof is owned by Anne Cointreau, whose family has produced wine, champagne and spirits in France since 1272. Her great grandfather Adolphe created the famous orange liqueur that carries the family name and her grandfather the luxury Remy Martin brand of cognac.

The estate is also a pioneer of South African viticulture. Dating back to 1692, one can trace the rich wine-making history back to the French Huguenots.

“The vineyards are farmed as ‘dry land’, which result in smaller yields and superior concentrations in the berries. The estate comprises a variety of soil types, with the terroir further complimented by altitudes ranging from 40-400 metres above sea level.

“Morgenhof’s portfolio of wines includes a mixture of reds and whites, ranging from the fresh Sauvignon Blanc to the barrel-fermented Chenin Blanc. The red wine range offers a selection of iconic single varietal wines including a revered Merlot and a vibrant Pinotage, as well as a Bordeaux-style blend that is also the flagship of the Morgenhof range.”

Van Reenen says the built infrastructure improvements on Morgenhof include:

  • The pristinely restored 450m² main manor house comprising five bedrooms, five bathrooms, a lounge, dining room and kitchen as well as a wrap-around open terrace paved in terracotta tiles and a splash pool;
  • The Top House, a second manor of 730m² elevated among the vineyards. The two-storey Cape Dutch style dwelling has four bedrooms, attached staff quarters and its own private swimming pool;
  • A 600-ton capacity wine cellar;
  • Underground barrel fermentation hall;
  • Wine tasting room and terrace;
  • Restaurant;
  • Wedding chapel;
  • Conference venue with attached catering facilities;
  • Bistro and coffee shop;
  • Office block; and
  • Staff accommodation of various types.

Van Reenen says Morgenhof is being auctioned as a going concern, with all furniture, fixtures and fittings included in the sale, as well as the contents of the wine cellar.

“This is an established and well-diversified business with multiple income streams that offers a new owner with vision, massive potential to expand.

“Substantially adding to the attraction of the estate itself is the fact that it will be auctioned on August 25th with considerable foreign exchange and assessed tax loss incentives that would be extremely beneficial to the eventual buyer.”

Van Reenen says details of the estate can be found on the High Street app, which is free to download on IOS or Google Play, or at The estate can be also be viewed on the YouTube video below.


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