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11th Jun 2022

Architect Africa Online

Africa's Leading Architecture Aggregator

Telling a Betta design story

Ceramic Industries’ home-grown Betta and Betta Baths products claims close to 50% of the market share in sub-Saharan Africa.

It’s been said that the best design tells a story. In the case of Betta sanitaryware and Betta Baths, it’s a truly compelling one, featuring high-quality, home-grown products, made in advanced factories – and all using environmentally responsible methods.

Iconic South African design

If you live in South Africa, there’s little doubt you’ve come across Ceramic Industries’ Betta and Betta Baths products. Their range of high-quality porcelain toilets, basins, urinals and bidets claims close to 50% of the market share in sub-Saharan Africa, and their acrylic baths and shower trays grace building projects from the most exclusive to the most modest.

The two factories have invested significantly in new technologies, and have a workforce that’s highly skilled. Among their greatest assets is Vidal de Sa, one of the world’s foremost modellers, who creates Betta’s appealing designs.

World-class tech

Almost all Betta porcelain products are manufactured using high-pressure casting, ensuring consistency, while cisterns and lids are cast and fired together to ensure a perfect fit. Automated robots carry out glazing, with individual spraying patterns for each and every piece.

In the Betta Baths factory, products are made using state-of-the-art vacuum forming machines that ensure consistency, whether it’s a strikingly modern one-piece seamless bath or a budget-friendly drop-in. The products are finished with automated cutting, trimming and edging to ensure perfect positioning for wastes, drilled holes for handles and overflows. For a nominal fee, the factory is also able to convert any of their baths into jetted spa baths.

Earth-friendly bathrooms

Ceramic Industries is committed to environmentally responsible production methods, recently instituting a company-wide project with the aim of reaching zero carbon emissions. For several years already, the Betta factory has made use of rooftop solar panels to generate 1MW of electricity for manufacturing processes. In addition, they make use of heat recycling, channelling hot air from the kilns back to the casting room – no external heat is needed to heat the boilers there.

Even once the products leave the factory, they’re positive contributors to ecological living. Innovations in Betta toilets result in a swimming pool’s worth of water saving in a year for a family of four.

At a time when customers are looking to buy local and are increasingly eco-conscious, Betta and Betta Baths products tick all the boxes without compromising on style. Now that’s a good South African story, just when we can use one.

Syndicated content from Leading Architecture & Design


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