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7th Sep 2022

Architect Africa Online

Africa's Leading Architecture Aggregator

How to Create Bedrooms that Awaken Positive Emotions

Your bedroom is a place of refuge and intimacy, therefore your furniture and decor should awaken positive emotions when you are in it. On a practical level, walking into home decor stores can be overwhelming.

Kim Williams, Cape Town-based Creative Behaviour Strategist focused on designing interior spaces, knows better than most the importance a beautiful bedroom sanctuary plays in influencing your emotional wellbeing.

Having spent much of her childhood in her bedroom, she has a deep passion for positively impacting the physical and emotional health of her clients’ so they can live their best possible life – at home and work.

Here are Kims Top Tips to Buying Essential Elements to Awaken Positive Emotions in the bedroom:

The Bed

A comfortable bed and good linen can drastically improve your quality of sleep and leave you feeling recharged. A soft throw draped over yourself as you take an afternoon nap or read a book does wonders for the soul. Great linen can make you feel deeply and profoundly happy and a good bed for a good night’s rest can totally change your perspective on the challenges you face in the morning.


Lighting is an essential tool when creating ambience – and both functional and ambient lighting are essential to controlling the mood of your space. I love to bring in a seating area near a window where you can sit with your morning coffee and be bathed in the gentle morning sunlight … or just sit to put your shoes on.

A Dressing Table

Dressing tables perform an important role as they are where we prepare ourselves mentally and physically for the day ahead. Creating a space with beautiful mirrors and elegant chairs to get ready for a special occasion also adds that extra little spark of excitement to the process.

Artistic elements

A beautiful piece of art or sculpture adds an aesthetic experience that results in positive emotional feelings such as pleasure and joy, especially when lit properly and layered over some glorious wallpaper. Beautiful lamps are a great functional way to bring styling into a room and by adding an element of nature such as potted house plants creates interest and a connection to nature which also brings calming emotions to the fore.


The scent is one of the stronger triggers of emotional memory. It can be as subtle as fresh scented flowers, something I always have in my room, that gives a luxurious and romantic feel to the space. Or as simple as your favourite candle that when lit over a cup of tea before bed can have a deeply relaxing effect.

Bedrooms are more than sleeping quarters. They are our secluded spots in which the beauty and peace of the atmosphere help us to connect with a vast array of emotions from romance and rejuvenation to refuge and relaxation.

After helping clients who have been confined to their bedrooms due to health issues, I realised that by creating a welcoming environment my clients experienced a renewed sense of hope from being in a space invigorated with new life.

As people we create spaces on an intelligent subconscious level and that by understanding where we feel the best, we will get closer to excellent mindful design.

For more tips from Kim Williams, sign-up for her blog at or follow her on Facebook and Instagram @kim_williams_design.

About Kim Williams – Creative Interior Behaviour Strategist

Kim Williams is a well-respected entrepreneur and runs a full-service Cape Town-based interior design studio. She is known for her unique approach to interiors which blends creative, behavioural and design strategies, and Kim has carved a niche for herself as a creative behaviour strategist focused on designing interior spaces.

Kim’s deepest passion centres around designing to positively impact the physical and emotional health of her client’s so that they can live their best possible life – at home and work.

Her ability to understand and analyse interior design, décor and human behaviour trends, and to intelligently design spaces for the best outcome, sets her apart in the general design industry.

Kim had experience renovating her own properties during her early twenties, with the aim of increasing their resale value and making a healthy profit, so this passion and talent had always been burning within her.

Her personal journey and lessons learnt as an entrepreneur, interior designer, and behaviour specialist, shaped her perspective of the design process. This became the cornerstone of her own blueprint called the Pure Design Innovation ID, which is a process of extracting what people need emotionally and physically from their interior spaces.

After a successful career (21 years) as a change management consultant and behaviour specialist in the corporate world, Kim fell ill and relocated back to Cape Town. In her 40s then, she discovered her true purpose and combined decades of business experience with a passion for beautiful spaces.

Kim’s Blueprint – Design ID guarantees clarity of what each client needs and desires from their space and is where she applies her unique creative and behavioural strategic insights to making their dream space a reality.

Her love for smart, fresh and ahead of trend, yet classic designs and interior architecture, plus her easy and vibrant personality helps create dream spaces that exceeds even the best imagination of her clients.

Kim Williams’ portfolio adds up to millions of Rands in retail value. She has worked across building and construction projects, alongside developers and architects for over 111 new apartments, 18 residential homes, 8 renovations and 4 commercial projects in the design phase, with many more in the pipeline. These projects include a variation of interior architecture, design and finishing, as well as soft furnishing.

She is also the creator of My Yellow Room, a blog detailing her personal journey growing up with a physical disability where she spent many years indoors as a young child born with a club foot. It was this, and other life experiences, that showed Kim the importance of well-functioning, energising interiors in the healing process.

Through My Yellow Room, Kim became an inspiration to others, helping them to navigate the unknown of being in a confined space during Covid-19; to understand what they needed in order to function better and discover how to use this knowledge to improve their quality of life and manage their mindset during the pandemic.

Kim continues sharing her journey and is currently writing a book to help homeowners, business owners, creatives and budding interior designers understand design principles to unleash the best in people.


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